Mille Grazie for the honor of winning the Gran Prix of the Spot School Award 2022 and Gold in the two categories Print and Digital! With our Art Direction of the Topic Fast Fashion for the LEGAMBIENTE Brief.
Concept: The Uncomfortable Truth. Confronting yourself with the negative impact of fast fashion is uncomfortable. But it’s necessary to make a change. We do want to envoke this change by visualising uncomfortableness — to tell the truth about the consequences of fast fashion.
How to visualize the feeling of uncomfortableness? Showing uncomfortable things in the cosmos of fashion: As commonly seen on fast fashion web-shops, models are placed in uncomfortable settings and poses. In combination with our concept this creates a layered message.
By confronting people with the uncomfortable truth we want to make people aware of their responsibilities when it comes to over consumption and fast fashion.
Art Direction: Bobbie van Leeuwen, Leslie Vogt, Eryka Peniaki
Concept: Leslie Vogt Graphic
Design: Bobbie van Leeuwen
Model: Leslie Vogt
Photographer: Jerry Agbebaku
With the support of Filippo Rieder
AWARDS:
Spot School Award (XXI Edizione)
•Gran Prix Di Salerno 2022
•Gold in the Category Print
•Gold in the Category Digital
NABA COMMUNICATION AWARD 2022
•Silver in the Category Integrated Campaign
•Bronze in the Category OOH Advertisement
