STOP PLAYING GAMES WITH OUR LIVES

STOP PLAYING GAMES WITH OUR LIVES is a multimedia awareness campaign that merges the communicative power of illustration, board games, and fashion. Amidst digital transformation and visual overload, the project aims to capture attention on pressing issues through a physical product. The slogan STOP PLAYING GAMES WITH OUR LIVES not only encapsulates the core message but is also embodied in a specially designed game placed on a fabric. This game playfully simulates global issues like environmental protection, social justice, and political decisions from the perspective of the younger generation, urging to end this perilous game with the future of our world. The socially critical illustrations encourage dialogue on these issues and inspire active engagement. The fabrics emphasize the power of fashion as a political statement and encourage taking personal responsibility for global challenges, carrying the commitment for positive change outward into the world. concept • art direction • illustration • booklet • design • texts • posters • campaign bachelor’s graduation project University of Europe for Applied Sciences Hamburg winter 2023/2024 AWARD: • BEST-OF-PRIZE for the best bachelor’s project in the illustration program from University Europe for Applied Sciences Hamburg